WE HAVE A DEFINITE
PASSION FOR FOOD
that inspires every side of our consulting practice. This passion is the outcome of over 25 years of successfully helping aspiring and established restaurateurs through all aspects: from concept development, restaurant design, financial modeling, menu creation, marketing, training, grand opening and franchising.
Located in Dubai, (with a branch in Egypt and soon to open in Saudi Arabia) our passionate team has been serving global as well as, regional and local brands in the entire MENA region (UAE - Dubai, Ajman, Ras al Khaimah and Abu Dhabi; Kuwait; Qatar; KSA - Riyadh and Jeddah; Egypt - Cairo, Alexandria and other major cities) with an ambitious plan of expansion within the African continent in 2017 (starting with the Ethiopian market)
We serve owners of new start ups, small and medium-sized retail business, as well as restaurant chains.
FOUNDER & MANAGING PARTNER
Sherif has developed a legacy of achievements. Through successful strategic and tactical execution, Sherif has developed sustainable confidence and trust with clients, partners and team members. Sherif has successfully launched several restaurants and food companies in UAE, Egypt, Libya, Saudi Arabia and Kuwait, where some have successfully soared and been acquired by other brands.
For over 20 years, Sherif has developed discipline and instincts to understand retail market needs, dynamics, build solutions that serve customers well, and scale operational processes to promote sustained quality and growth.
Sherif holds a post graduate degree in Retail Business from Heriot-Watt University, UK In addition, he is also a certified Lead Auditor for ISO 9001 & served as a Consultant to many hospitality & retail companies
YOU SAVE THE COST & HASSLE OF HIRING
Human resources management such as residence visa, holidays, sick leaves, transportation, traveling & performance discrepancies
It is easier to change your consultant than firing your employee
pay on low seasons